About SSM Sports

A real sports shop for real sports people in Belfast City Centre, stocking Ireland and Ulster Rugby kits.

The founder of the shop Mr Sammy Moore was a local hero in the 1930s as an Olympic water-polo player, amateur international footballer and golfer. He built his business on his personal success and engaging personality, and his family continue to run it to his high standards of knowledge and customer service.

Stocking the latest ranges in Nike, Brooks, Asics, Speedo, Puma, Adidas, Canterbury and Skins brands, it is the place to go for choice and advice. SS Moore Sports is also the major Belfast stockist of Ulster Rugby and Ireland Rugby products and also run an Ulster Rugby ticket desk within the shop at Chichester Street. All major sports are covered and the purchasing team make sure the latest styles and innovations are here.

The knowledgeable team are happy to give advice and information on your purchasing choices and offer traditional customer service along with cutting-edge products. So whether you are into high performance or just comfort, this is the place to go.


Reasons to choose us

Stock Levels

Superb range of quality sportswear always in stock


Footwear specialists available to provide advice

Reaching Further

Part of the international InterSport Group

We love what we do

Personal service and product knowledge

Local Sports

Massive Ulster Rugby supporters’ range
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